In an attempt to cut costs, a number of cruise ships are selling their fuel with a new brand called besco.
The name refers to the besco oil company that is also known for selling premium motor oil.
Besco oil is sold in a number at a wide range of cruise ship destinations, including the Bahamas, Europe, Canada, Africa, Asia and the Middle East.
The new besco-branded oil will cost about $3 per liter.
It will not be available in stores in California.
Bespoke oil is typically a good alternative to regular oil, which is typically sold at a premium price, the Associated Press reported.
The move is being hailed by cruise line and cruise ship owners, who say it makes cruise ships more fuel efficient.
The Associated Press obtained a copy of a new besCOE, which does not have a specific price tag.
Bethany B. Baugh, president of the National Association of Cruisers, told the AP that the cost difference between besco and regular oil was small, and that consumers can find the best price for their needs.
She said that consumers also benefit from the low cost of buying besco, which helps keep the cruise ship fleet running.
The oil company is not alone in making besco an option for cruise ships.
The Houston Chronicle reported earlier this month that Carnival Corp., the owner of the Sea World parks and resorts in Orlando, Fla., is making it available at the theme parks.